Étude de cas

Study about the counterfelt in particularly on the Lacoste mark

Étude de cas de 8 pages - Propriété intellectuelle

According to the Larousse dictionary, the definition of a brand is 'the whole of the manufactured products, sold by a firm, company which is owner of this mark. It is the sign being used to distinguish products, objects or services '.This mark is immediately associated to the prestige, the...